These days most of the website builders are similar. But there are a few overall best ...

Website builders are common in 2021 as the most efficient way to get websites built quickly and efficiently. It’s not always the best option when looking for a fully custom experience but it’s definitely a good option when you just want something up fast and design requirements are more about “I want it to look good” and not “I need it to be exactly THIS way”.


Because website builders are so common it can be daunting selecting one for a specific use case. So how do you choose one of the website builders for your project if there are so many out there? Ninja Web Design makes it easy.


Most of your projects will be for clients that don’t know any coding or have any experience with working without a graphical user interface (GUI). This means it’s important to make sure the experience is simple and intuitive for them to modify and edit the content. All website builders feature an interface for managing the website content without needing to code anything by hand. However, some are more simple than others.


WordPress is one of the most advanced website builders and also most popular website builders on the planet. It’s widely regarded as the best website builder for both developers and end users. However, in many cases WordPress is best suited for a developer and not an end user.

This may surprise some given the very good reputation of the WordPress platform. However, when working with WordPress there is a lot of tools in the Dashboard screen that many users can confuse many end users that do not understand what those tools do.


A GUI that has too much can be confusing to end users who need a simple and easy-to-use setup for managing their website content. WordPress may be the #1 most used out of all the website builders on the planet but that doesn’t mean it’s your only option.Squarespace and Wix are both better for their easy-to-use interfaces and are also extremely popular. Although, not as popular as WordPress, popularity isn’t always important if you know what you’re doing.

WordPress Vs Squarespace Vs Wix


WordPress is definitely the most developer-friendly option. It’s code is entirely open source which makes it the perfect option for a developer looking to modify the code of WordPress to suit customer needs. This makes WordPress perfect for projects requiring extensive modification to the website code and even modifying the WordPress platform itself to accomplish customer goals.

As the most popular of all the website builders on the planet it does not skimp on plugins and added app support. Because it’s open source you’ll find lots of completely free and useful plugins you can install from the WordPress plugin dashboard where developers build apps that extend the functionality of WordPress beyond it’s default limitations.

This makes it a platform that is able to scale extremely well because there can sometimes seem like there is a plugin for everything so if you have a need it’s more than likely you already have a pre-built solution for the need as a plugin on WordPress.

WordPress is the best option for people who want the most customizability and compatibility. It’s the most well-rounded of the three and offers ease-of-use with a large developer community that support it with regular updates, and plugins. WordPress even supports drag-and-drop page building with 3rd party plugins like Divi and Elementor that extend the functionality of building pages, posts, and content beyond the default WordPress experience.

Pricing will run you from $0 to $30 per month for the average user but anything free will likely offer you little and you will probably need to upgrade.

Squarespace is an efficient tool that is much simpler than WordPress. It’s features are easier to learn and use than WordPress and Wix. Squarespace allows for quick and efficient template installs, and an interface that uses “blocks” (Similar to WordPress but easier to use) to install content on the website.

This content is often less customizable than WordPress and Wix to a large extent. Squarespace is the most limited of the website builders when it comes to modifying page content. However, it offers an intuitive interface that allows non-coders to navigate and work on the site on their own without any assistance.

Because working on the site is extremely important for people looking to gain attention, this is a big benefit to end users who do not want or can’t hire a web developer because modifying the page content themselves saves them money and will give a developer a good referral once the website is complete.

Squarespace is the best option for people who don’t want to spend time working on design or development and just want to add pages, posts, and content with pre-built templates that already look good out of the box.

Pricing ranges from $15 – $40 for an average user.

Wix is definitely the easiest to learn with the smallest learning curve of the three tools. Wix allows for a full drag-and-drop system built-in. WordPress offers the Divi page builder and other pre-built plugin solutions developed by 3rd party companies that extend the features of WordPress to allow drag-and-drop page building but Wix offers it built-in without any additional installs or setups. This makes Wix highly accessible and a pick-up-and-build service.

But Wix is so reliant on drag-and-drop technology it is easier to pick up and use but more difficult when managing large websites. Once you start building past 10 pages it can become cumbersome and difficult to maintain versus a template-based website builder like WordPress or Squarespace. When using Divi or Elementor and WordPress or the Squarespace page builder, the website is much easier to manage with large amounts of pages because how pages that are created automatically use the website template.

In Wix, pages are pre-built but is much more chaotic with how things are displayed. WordPress and Squarespace are very simple and don’t require extremely accurate placing of content on pages. Wix, on the other hand, requires fine tuning every inch on a page. Because of this, it’s extremely unwieldy when you have to change multiple pages and content over a big site.

Also, responsive design is much trickier in Wix than in WordPress or Squarespace because Wix doesn’t work with a responsive framework built-in so most pages in Wix, even with fine tuning, can display wrong on phones. You won’t know until later it’s displaying badly in many cases which can lead to frustration for the client, end users accessing the site for daily activities, and developers who use the site on a regular basis.

Also, because Wix is so easy to use and modify most end users and clients would feel they can modify the site content themselves. On numerous occassions, I have built a design that looks great only to have customers attempt to either improve the design or modify/add page content and wreck the design I built because they don’t know what they’re doing.

Wix is the best option for those who want to be able to have full control of all of the website design without knowing anything about code. Because it uses a drag-and-drop interface built-in that allows you to freely put content anywhere on the page it’s the easiest to learn and is one of the most popular website builders on the planet.

Pricing ranges from $0 to $40 per month.

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