What Makes a Good Design?

  1. Prepare
    • Have all the necessary tools ready for the job. Research what your customers might need so that when they get in touch you are ready to handle any job they require. Some jobs are complicated so it makes sense to have all available tools beforehand. You can lose a job being unprepared to handle the tasks that a customer requires of you.
  2. Know Your Stuff
    • Know that the customer is hiring you because he can’t do it himself. Know why that is. Ask why he can’t do it and understand his knowledge and limitations. If the customer is technologically literate he might be able to help out in certain tasks.
  3. Market Research
    • Follow the trends of the industry and keep up-to-date on all things related to your line of work. A good design follows the popular designs on the market. Sometimes keeping it simple pays off. Other times doing your own thing does. Understanding the industry and the customer will help you make more money than your competition.
  4. Colors
    • Colors need to work well with each other. If the colors you are using do not complement each other you will get a clashing color scheme. The colors generally need to look good together. Web Design is like art, so you need to make certain the colors you are choosing flow correctly.
    • Also, you can separate sections using colors. Consider using certain colors to identify specific sections of content within your website or graphic, that way viewers can clearly see when some line of content ends and when another starts. Using colors for organization can help out with the overall design bunches.
  5. Relevant Technologies
    • Use code that makes sense with the site you are building. As a Web Developer using JavaScript for backend framework makes less sense than using node.js. Or maybe using Amazon Web Services as a hosting platform makes more sense than using GoDaddy.com Bluehost. Being good at WordPress is great, but ONLY being good at WordPress is not so great.
  6. Adding Transitions is Not Always Necessary
    • People generally assume that transitions are a great way to keep customers engaged. That may be true, but it’s not always the case. Just because something has a transition does not mean it’s a good one. If there are too many transitions on a page, it might make more sense to take some off. Maybe those transitions are actually making the site look bad. For example, if you are designing a site where it is meant to look like someone painted a brush on the content of the page, using transitions can make it look less like it was written. It depends on the site, transitions aren’t always necessary. But, if designing from scratch, coding generally is always necessary otherwise there isn’t going to be any functionality besides a standard template.
  7. The customer is always right
    • This is definitely the most important point. No matter how much you love a design, if the customer dislikes it for whatever reason, it’s gone. No arguing, just remove it. You are designing for the customer, not for yourself.

Daniel Serrano | Owner / CEO + Web Developer / SEO + Digital Marketing Expert

I'm a Professional Web Developer / SEO + Digital Marketing Expert. I do Professional Freelance and B2B and B2C contract work. I am always looking for new opportunities so if interested please feel free to contact me: Website: https://www.ninjawebsitedesign.com/ Phone: 1.862.296.3618 Email: info@ninjawebsitedesign.com


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